This year's art direction course explores the workplace of the future
The course is a collaboration with A house and explores what drives the future workplace. Drawing on the contemporary focus on efficiency and experience together with new research on the workplace, students have had to break down, reshape and articulate what they see we need to consider when designing the future workplace. Their insights are depicted here in seven films.
Catharsis by Emilia Lind, Jonatan Modin and Sofia Di Marco
Virtual offices with space for real events.
"The contemporary use of teleworking points to a virtual workplace of the future. We believe that the lack of contact between colleagues during remote work is due to limited technical conditions. In our work, we depict a future workplace where new technology instead enhances collegial contact in unexpected ways."
Workshop by Andy Voitka
"The brain's default network is activated in a relaxed state or during simple tasks. Creative studios in the workplace will therefore be crucial to foster creativity, idea development and innovation."
Daydream - less stress more success by Amanda Artberger, Frank Torsson Szyber and Lina Sundkvist Strindberg
Dream away, and discover the power that is unleashed when the brain is allowed to think freely.
"We have come to realize that daydreaming is good and necessary for more efficient and healthier work. Research has shown that daydreaming is good for stress management, productivity and creativity. We want to reach out to employers and employees to create a change in attitudes in the labor market."
Boxed in by Nayra Ali
"The workplace is supposed to foster encounters, innovation and inclusion, but today's reality rarely reflects this. Despite the talk of diversity, real change is often lacking and it sometimes feels like the point is completely missed. 'BOXED-IN' is a short film that highlights the problem of lack of diversity in its simplest product design so that the point cannot be missed."
54 minutes by Tiffany Louise Hoff and Sanna Holm
"In order to discuss what will drive the future of the labor market, we believe that we first need to discuss gender equality in society, such as in the labor market. Through a visual communicative publication based on Danish research and GDP figures, we highlight that women do 54 minutes more care work per day than men.
"By reaching out to workplaces and individuals with information, our research can open up conversations about gendered economics and expectations around care work. The conversations can hopefully drive unfair workloads to an end and create better conditions for everyone in the workplace."
Mirroring by Elvin Odelholm, Maja Ringsäter and Solvej Jansson
"Mirroring is a human behavior in which we unconsciously mimic the characteristics, body language and emotions of others. Mirroring psychology also affects us through the spaces we inhabit, and the workplace of the future is a place that more and more people have the opportunity to shape themselves. What kind of place do we want to be when we know that it's more than aesthetics that matter and what are the results of our productivity, creativity, morale and motivation when we mirror our surroundings?"
Skiftet av Noah Constantinou, Adam Arinbjarnarson, Måns Horning, Gabriella Roos Redemo.
”Prioriteringen mellan arbete och relationer är något vi alla ställs inför och påverkas av faktorer som arbetskultur, dagsform och generationstillhörighet. Historiskt har arbete präglats av plikt och lojalitet, men dagens generationer, särskilt Generation Z, ifrågasätter balansen mellan arbete och fritid och ser existentiellt på vad livet ska innehålla. Samtidigt har synen på ersättning, arbetstid och varför vi arbetar förändrats över tid. Projektet Skiftet belyser dessa perspektiv och syftar till att skapa samtal och förståelse över generationsgränser för att utforska vad som är värt att prioritera i livet.”
Guest teachers & tutors in the course
David Hellqvist, Document Studios
Maria Lashari och Issa Kram från 1000wordstudio
Axel von Friesen och Michael Evidon, AM Stockholm
Sophie Vuković, Aida Chehrehgosha och Stefania Malmsten, lektor visuell kommunikation.
External supervisor: Helena Hammarskiöld
Course coordinator: Sophia Wood, Program Manager
Participants A house: Richard Hammarskiöld, Billie Johansson and Mikaela Holmberg.