Filippa Fuxe wins first prize in international design competition with innovative design idea

She receives the award for her innovative design that allows the consumer and the wearer to become their own designer.

"It feels incredibly honorable and fun to have won this design competition. This means a lot to me! says Filippa Fuxe.

It was during the autumn of 2020 that Selfmade/Stoff & Stil invited students from design schools around Europe to submit sketches of an innovative design idea. The competition was divided into several different phases that lasted for four months where the participants who went ahead had to sew up their visualized design, and finally present their concept to the team in Herning in Denmark.

Design with innovation and sustainability in focus

For the competition, Filippa developed a product where color, product design and function can be varied and combined according to individual needs and thus change identity and be updated over time. 

"In my design, I often strive for the opportunity to be able to renew, change and vary a garment, and a modern way of looking at fashion design and clothing consumption where both innovation and sustainability are in focus.

She drew inspiration from cyclical processes around us, such as the moon's different phases, how it goes through different positions but always comes back to the same state. 

In our eyes, the moon changes its product design and expression over time, creating, like circular fashion, a cycle. In the same way, my dress can be continuously renewed, reused and reinvented and thus have a longer life.

Garments that allow the consumer to experiment and use their own creativity

The dress she has designed is made up of interchangeable parts that are joined by button stands. The parts can be removed and replaced to create cut-out parts and combine colors and materials to shape new visual expressions.

"It is also possible to sew new variants of the detachable parts to easily replace one that has worn out. The consumer can experiment with the different parts and thus use their creativity, style and expression to become their own engineer and designer of the garment," filippa explains.

Her designs will be out in store in spring 2022

Together with Selfmade/Stoff & Stil's design team in Herning, Filippa will now develop a pattern for its design. In the spring of 2022, the pattern will be available in stores together with the company's lookbook internationally.

Selfmade/Stoff & Stil's design competition will return next year when new design talents will be able to participate. 

"Selfmade's design competition is first and foremost a celebration of creativity. Selfmade's vision is that creativity must be nurtured throughout life. Being creative is not just about designing, drawing or sewing, but thinking through challenges with new eyes. The global community will need it in the future, which is why we are holding a design competition for students from design schools in Europe to celebrate and cultivate creativity and diversity in innovation," says Alexander Lerche, CEO of Selfmade.