Interior design project to design a store in Stockholm. I chose New Balance as a theme.
Nowadays sneakers are accepted as not only for sports but also for fashion. I had ”lifestyle” as concept, which is also used for existing stores.
A shoelace was taken as the theme of the interior.
In the research, I found that clerks frequently make minor changes in the layout inside the store. Therefore, I designed the store in consideration so that clerks can make changes relatively easily.