
Visual Communication
Visual CommunicationBFA
Full-time, 3 years
Interested in working as an Art Director, Creative Director, graphic designer or visual communicator? Find out more about the bachelor’s programme at Beckmans.


Tyra ÖstlundF26Tag to Type

Tindra Berglund, Vivi Tang, Silje Nordback & Ve ÖrnehedVK27Pass This On

Lova NyblomVK21Daydreams & other Realities

Caspar Broms & Lawrence Ponsonby VK27The Great Lions

Simon Grey & Lovisa ÅkerblomVK27Plattan



Albab RahmanVK26Se men inte höra

Adam ArinbjarnarsonThis is difficult to read because it was difficult to make


Mika HyvönenVK26Trans Joy


Ella Farestam & Molly SchedinVK26Exhibition poster for Magasin 3

Silje NordbackVK27Symbiocen: Living flow

From study to professional practice – in close collaboration with the industry
The art of making an impact in a visually driven world
As a visual communicator, you engage your audience through your own distinctive visual language. Over three years, artistic, conceptual and technical exercises will challenge you to explore and develop your creative identity—while building a solid foundation for your professional practice. The programme equips you with essential practical skills across the disciplines that make up visual communication: graphic design, moving image and motion graphics, typography, digital techniques, interactivity and editorial design.
You will develop your skills through both independent creative practice and collaborative projects. Exhibitions and live industry collaborations keep you connected to the professional world while helping you build your network.
this is visual communication
Visual communication can stir emotions, convey information and prompt people to respond and reflect. By finding the right form for each message, you can create communication that makes a real difference.
after graduation
After graduating, you might work in your own studio, as part of an in-house team within an organisation or brand, or at a specialist design or advertising agency. Some of our students go on to pursue a master’s degree abroad.

Programme content and structure
Year 1 – Developing your creativity
During your first year, you will focus on developing your creativity while gaining a foundation in the practice and theory of visual communication. A key part of the year is exploring the roles visual communication can play in cultural and societal contexts.
Year 2 – translating complex ideas and concepts into visual form
In your second year, you develop your ability to create compelling visual work from complex ideas and concepts. You learn to articulate your creative process and align it with the needs of a professional client.
Year 3 – preparing for your future career
The final year focuses on your future professional practice as a communicator and designer. You learn to situate and critically examine your work—both conceptually and visually—in relation to different contexts in the wider world. Working with greater independence, you take on several substantial projects at once, including your degree project, which allows you to explore a specialist area in depth.

Studio and Workshop
A well-equipped prototyping workshop with woodworking and metalworking facilities, a large laser cutter, a 3D lab, screen printing facilities, a photography studio and a print workshop are just some of the workshops and studios available at Beckmans.
Every student has their own workspace. Depending on your programme, you will have access to a range of workshops. There are also plenty of project rooms available to book for collaborations with fellow students or meetings with external partners. Lecture rooms, computer labs, the photography studio and auditorium are shared facilities, as is the library, which serves as a learning support centre and offers guidance on finding and using information. The library also runs a study workshop where you can book support with your writing. There are two well-equipped student kitchens, as well as a quiet room for rest. And, not least, a welcoming and creative atmosphere.
faculty - Visual Communication
All our tutors are active practitioners with their own work beyond the college, bringing together a wide range of specialist expertise across the field of design. We also invite many inspiring guest lecturers, who contribute additional knowledge and professional perspectives. As a student, this gives you valuable connections for the future.

Sophia Wood
Programme Director and Senior Lecturer

Stefania Malmsten
Senior Lecturer

Peter Ström
Senior Lecturer in Digital Media

Laslo Strong
Lecturer (on parental leave)

Minna Floss
Lecturer

Lisa Ehlin
Senior Lecturer in History, Theory and Context, specialising in Visual Communication


In brief
- The programme is taught over three years (180 ECTS credits)
- You will graduate with a Bachelor of Fine Arts in Product Design.
- No tuition fees (for EU and Nordic citizens)
- Eligible for Swedish student finance (CSN)
- Additional material costs apply


