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Beckmans School of Design

Visual Communication

Visual Communication
BFA

Full-time, 3 years

Interested in working as an Art Director, Creative Director, graphic designer or visual communicator? Find out more about the bachelor’s programme at Beckmans.

Projection of white wavy lines across two walls in a dark room, with a speaker on a stand beside it.
Uppslaget grått ringbundet häfte: bokstaven R som linjekonstruktion till vänster, samma R i helsvart till höger.
Tyra ÖstlundF26Tag to Type
Stack of student project newspapers with a portrait on a pink cover, beside an open copy with handwritten text and photos.
Tindra Berglund, Vivi Tang, Silje Nordback & Ve ÖrnehedVK27Pass This On
Booklet "Daydreams & other Realities", its cover filled with repeated lines of "you are the hero" in typewriter type.
Lova NyblomVK21Daydreams & other Realities
Stack of small glossy lion figurines in light blue, green, pink, orange, yellow and lilac on a white background.
Caspar Broms & Lawrence Ponsonby VK27The Great Lions
Open publication with a black-and-white cover photo of pigeons in flight, on a white surface.
Simon Grey & Lovisa ÅkerblomVK27Plattan
Person with a microphone presents in front of a projected collage of altered portraits and repeated arrow symbols.
lack-and-white: group of people gathered around a table with laptops and papers, some leaning in, tall windows behind.
Scattered CD cases with custom-designed discs and covers on a white table.
Albab RahmanVK26Se men inte höra
Three black-and-white printed pieces in a row, showing a machine drawing, the word "This" in script and a silhouetted figure, against black.
Adam ArinbjarnarsonThis is difficult to read because it was difficult to make
Black-and-white: smiling person in headphones films towards the viewer with a video camera, hand on hip.
Rows of lavender books with the black title "ÄR DU TRANS? ÄR DU LYCKLIG?" laid out diagonally in a grid.
Mika HyvönenVK26Trans Joy
Desk with monitor, cutting mat and green bag; posters on the wall above, including a large photo of two men in red shirts.
Handwritten pink exhibition poster with fragmented text and a drawn loop: "Pending", 09.09.23–03.03.24, Magasin III, Sirous Namazi.
Ella Farestam & Molly SchedinVK26Exhibition poster for Magasin 3
Old CRT television showing a forest floor of white wood anemones, with headphones beside it on the floor, against a white background.
Silje NordbackVK27Symbiocen: Living flow
Black-and-white: a woman holds a newspaper beside a man speaking into a microphone, crowd behind.

From study to professional practice – in close collaboration with the industry

The art of making an impact in a visually driven world
As a visual communicator, you engage your audience through your own distinctive visual language. Over three years, artistic, conceptual and technical exercises will challenge you to explore and develop your creative identity—while building a solid foundation for your professional practice. The programme equips you with essential practical skills across the disciplines that make up visual communication: graphic design, moving image and motion graphics, typography, digital techniques, interactivity and editorial design.

You will develop your skills through both independent creative practice and collaborative projects. Exhibitions and live industry collaborations keep you connected to the professional world while helping you build your network.

this is visual communication

Visual communication can stir emotions, convey information and prompt people to respond and reflect. By finding the right form for each message, you can create communication that makes a real difference.

after graduation
After graduating, you might work in your own studio, as part of an in-house team within an organisation or brand, or at a specialist design or advertising agency. Some of our students go on to pursue a master’s degree abroad.

Desk with monitor, cutting mat and green bag; posters on the wall above, including a large photo of two men in red shirts.

Programme content and structure

Year 1 – Developing your creativity
During your first year, you will focus on developing your creativity while gaining a foundation in the practice and theory of visual communication. A key part of the year is exploring the roles visual communication can play in cultural and societal contexts.

Year 2 – translating complex ideas and concepts into visual form
In your second year, you develop your ability to create compelling visual work from complex ideas and concepts. You learn to articulate your creative process and align it with the needs of a professional client.

Year 3 – preparing for your future career
The final year focuses on your future professional practice as a communicator and designer. You learn to situate and critically examine your work—both conceptually and visually—in relation to different contexts in the wider world. Working with greater independence, you take on several substantial projects at once, including your degree project, which allows you to explore a specialist area in depth.

Two people lean in close over a laptop at a desk, with a spray can and a sheet of orange spray paint in the foreground.

Studio and Workshop

A well-equipped prototyping workshop with woodworking and metalworking facilities, a large laser cutter, a 3D lab, screen printing facilities, a photography studio and a print workshop are just some of the workshops and studios available at Beckmans.

Every student has their own workspace. Depending on your programme, you will have access to a range of workshops. There are also plenty of project rooms available to book for collaborations with fellow students or meetings with external partners. Lecture rooms, computer labs, the photography studio and auditorium are shared facilities, as is the library, which serves as a learning support centre and offers guidance on finding and using information. The library also runs a study workshop where you can book support with your writing. There are two well-equipped student kitchens, as well as a quiet room for rest. And, not least, a welcoming and creative atmosphere.

faculty - Visual Communication

All our tutors are active practitioners with their own work beyond the college, bringing together a wide range of specialist expertise across the field of design. We also invite many inspiring guest lecturers, who contribute additional knowledge and professional perspectives. As a student, this gives you valuable connections for the future.

Black-and-white portrait of a woman in a blazer and printed T-shirt, with the word "YES" in large letters on the wall behind.

Sophia Wood

Programme Director and Senior Lecturer

Black-and-white portrait of a woman with her hair pulled back in a dark shirt, leaning on white plinths.

Stefania Malmsten

Senior Lecturer

Black-and-white portrait of a person in glasses and a dark blazer, hands in pockets, in front of bookshelves.

Peter Ström

Senior Lecturer in Digital Media

Black-and-white portrait of a man in a dark T-shirt with a printed eye on the chest and a chain necklace, beside a light stand.

Laslo Strong

Lecturer (on parental leave)

Black-and-white portrait of a woman with long hair in a short-sleeved shirt over a long-sleeved top, in front of a board and bookshelves.

Minna Floss

Lecturer

Black-and-white portrait of a woman with long dark hair and clear-framed glasses in a grey top, in front of a map on the wall.

Lisa Ehlin

Senior Lecturer in History, Theory and Context, specialising in Visual Communication

In brief

  • The programme is taught over three years (180 ECTS credits)
  • You will graduate with a Bachelor of Fine Arts in Product Design.
  • No tuition fees (for EU and Nordic citizens)
  • Eligible for Swedish student finance (CSN)
  • Additional material costs apply

Questions & Answers

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