Advertising and fashion

Beckmans was founded in 1939 by Anders Beckman in collaboration with Göta Trägårdh, Carl Axel Virin and Bibi Lindström. Together they formed the school's first teaching team with Anders Beckman as principal.

Who was Anders Beckman?

Anders Beckman (1907-1967) was educated at the Technical School (now Konstfack) in Stockholm. After graduating in 1930, he started an advertising agency and worked for clients such as AB Aerotransport, Svenska Europahjälpen and Nationalmuseum.  His interest in innovative exhibition techniques and product presentations in text and image was great.  Most famous is probably his graphic profile for the exhibition H55 in Helsingborg. In addition to creating now iconic posters, Anders Beckman worked with exhibitions. For the World's Fair in New York in 1939, he created a three meter high dala horse as an entrance to the Swedish picture.

Who was Göta Trägårdh?

Göta Trägårdh (1904-1984), the school's principal teacher in fashion, was educated at the Technical School and the Academy of Fine Arts. She worked as a fashion illustrator and textile pattern designer. Her designs were colorful and graphic and had a major impact on the Swedish market. Göta Trägårdh's fashion illustrations were characterized by a tight stylized geometric idiom. A style that captured silhouettes and clarified cuts. Göta Trägårdh also made shop fittings, created exhibitions and signages for Swedish fashion companies such as Märthaskolan and Sidenhuset. For a while she was fashion editor for Bonnier's monthly magazine. In 1930 she designed the staff's garments for the Stockholm Exhibition and in 1955 she showed self-designed women's fashion at the exhibition H55 in Helsingborg.

Collaboration with the outside world

The purpose of Beckmans was to create a small-scale artistic school for advertising and fashion. A creative alternative to Konstfack, which was then called the Technical School. The teaching was first held at Hamngatan 10, but was soon moved to Smålandsgatan 2.

From the start, the training was characterized by collaboration with companies and institutions. The teachers were professional colleagues of Anders and Göta with large contacts, which gave the students important networks in the industries already during the education. The goal was to build bridges between art and industry, industry and the public, innovative ideas and the broad audience. Anders and Göta believed that the art of design was a central factor in the development of society. We are still of the same opinion!

Joint-stock company

After Anders Beckman's death in 1967, the school was run privately by his wife Nunnie Beckman. In the mid-1980s, Anders Beckmans Skola AB was formed.

product design takes place

In 1988, the school moved to Nybrogatan 8. In 1992, the training programme product design under the direction of Jonas Bohlin, interior designer and furniture designer.

From private to state-supported college

In 2003, the school was granted the right to award degrees and state support under the name Beckmans Design Academy. The education thus became free of charge. From 2008-2022, the school was located at Brahegatan 10. In August 2022, the school moved to new premises at Agavägen 54 on Lidingö. Karina Ericsson Wärn has been the university's rector since 2018. Previous rectors include Tom Hedqvist, Cilla Robach and Zandra Ahl.

Beckmans College of Design educates in product design, Fashion and Visual Communication and cares about a humanistic and multicultural view of society. Artistic and theoretical foundation, high creative pace, proximity to society, professional teaching staff, guest teachers with different specialist knowledge and experience and collaboration across disciplines product design, Fashion and Visual Communication are in focus. Important social issues related to sustainability, economics and culture permeate education.


Since autumn 2015, Beckmans Skola AB is owned by the Beckmans Design College Foundation, whose founders are: Susanne Beckman, Agnès-Rosa Beckman, IKEA of Sweden, Marc O'Polo, Kjell and Märta Beijer Foundation, IDR Scandinavia, Lowe Brindfors, H&M AB, Beckmans DesignHögskola, The Robert Weil Family Foundation, Daniel Sachs Foundation, KING and Forsman &amp Bodenfors.