Fashion film Sport Psyche

For Beckmans show at Fashion Week Stockholm, Sport Psyche - Beckmans Fashion Collaboration, a group of final year students in Visual Communication worked with the graphic identity that includes fashion film, lookbook in digital and printed product design, web, art direction and material for social media. 

"The results of the course are a graphic identity that is an interpretation of the fashion world, where fashion is sport and sport is fashion," he said. The method of the course is collaboration. Between the fashion brands and the fashion students and the fashion students and the VK students. In this collaboration, they have practiced important knowledge for collaboration: being able to drive a project forward, to be responsive, to communicate within the group and not least: to have fun together, says Samira Bouabana, Program Manager Visual Communication.

The film began screening at Stockholm Auktionsverk on February 4. Here you will see the web and digital lookbook for the project.

Credits

Art Direction and creative concept: Agnes Vannerus Lindblom, Carl Cavallius, Gabriel Fager Ferrari, Jonathan Jervelind, Johanna Lundberg, Kitty Schumacher, Sofus Nyström, och Susanna Lycke. 

Film: Director of Photography Gustav Stegfors
First assistant camera: Elisabet Lindén Calatayud
Location: Berns Salonger
Photographer: Amanda Nilsson
Makeup artists: Alice Lönnblad and Lovisa Lunneborg
Hair: Sofia Geideby
Models: Le Management, Nisch Management, Stockholmsgruppen, Sunrise Agency, Slash.ten
Models: Emma Alvin, Isabelle Larsson Knobel, Mathilda Guve