Fashion film Sport Psyche

Beckmans mode och visuell kommunikation, fashion collaboration och fashion film

A film and a graphic identity that is an interpretation of the fashion world, where fashion is sports and sports is fashion. 

For Beckman's screening at Fashion Week Stockholm, Sport Psyche – Beckmans Fashion Collaboration, a group of final-year students worked in Visual Communication with the graphic identity that includes fashion film, lookbook in digital and printed product design, web, art direction and social media material. 

"The results of the course are a graphic identity that is an interpretation of the fashion world, where fashion is sport and sport is fashion," he said. The method of the course is collaboration. Between the fashion brands and the fashion students and the fashion students and the VK students. In this collaboration, they have practiced important knowledge for collaboration: being able to drive a project forward, to be responsive, to communicate within the group and not least: to have fun together, says Samira Bouabana, Program Manager Visual Communication.

The film began screening at Stockholm Auktionsverk on February 4. Here you will see the web and digital lookbook for the project.


Art Direction and creative concept: Agnes Vannerus Lindblom, Carl Cavallius, Gabriel Fager Ferrari, Jonathan Jervelind, Johanna Lundberg, Kitty Schumacher, Sofus Nyström, och Susanna Lycke. 

Film: Director of Photography Gustav Stegfors
First assistant camera: Elisabet Lindén Calatayud
Location: Berns Salonger
Photographer: Amanda Nilsson
Makeup artists: Alice Lönnblad and Lovisa Lunneborg
Hair: Sofia Geideby
Models: Le Management, Nisch Management, Stockholmsgruppen, Sunrise Agency, Slash.ten
Models: Emma Alvin, Isabelle Larsson Knobel, Mathilda Guve

Works of Essence

Works of Essence

Open casting

Open casting

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