Let's Talk Color!

Asta Westermark Florestedt

I feel that color aspects in the product and furniture industry are treated secondarily to product design. Color too often becomes a quick decision at the end of a design process. Is there potential to develop design by equating color and product design in a design process?

With a main focus on qualitative methods, I have conducted various experiments to explore and deepen my knowledge of the relationship between color and product design. My studies deal with the possibilities of color in relation to product design, volume, surface, soft and hard edges, shadow and light. The project is also a way for me to find tools to work with color in my design. During this process, I have designed different cast objects with varying form properties to investigate how the character of color changes. 

With Let's Talk Color! I want to invite you to a conversation about color and product design. The project constantly raises questions and it is, for me, a start of many more investigations.

Contact:
asta@florestedt.se
+ 46 70 736 91 90
instagram.com/astaflorestedt

Thanks to:
Anja Palmgren, Per Nimér, ABIC Kemi AB and Zumtobel.