The Students Behind the Degree Identity Time Well Spent
TIME WELL SPENT VINNER SILVER I RESUMÉS “MÅNADENS DESIGN”
How did you come up with your concept?
"As a group, we wanted to find a strong theme right from the start – the concept had to precede the form. We quickly began to discuss time as an obvious factor in all kinds of design work: briefs, timetables, cost estimates, hourly rates, the drying time for wood glue, the number of hours spent in InDesign, the number of sleepless nights before a big presentation. The list continues and can be made long.
"Quite simply, our starting point was time, as a practical parameter but also as a philosophical element in our lives as designers. By exploring the theme through film, conversation and exhibition concepts, we want to ask ourselves and the visitor whether time and design have an obvious relationship. How big a role does time have when it comes to free creativity, creativity and the harsh reality? Does design gain value through time, whether it is short or long? How do we relate to the present and then, to create designs that are for the present? We hope to be able to highlight the obvious role of design in society during this year's exhibition and be relevant in everything from concept to product design and communication in the times we live in.
Tell us about your vision for visual expression!
"Our design choice was expressed in time and space – literally. Through identity, they are represented here and there, including as the cube and square in the films. The circle and the three-quarter symbol in the graphic pattern. It shared the screen in our Talks as a now (student) and then (the alumnus).
"These have become cornerstones of our identity and are consistently through the concept. They can be found in everything from set design in the films to the graphic pattern, logo, web page and printed matter. The aesthetics come from our discussion of "timeless" design and the expression is a result of this with associations with modernism, sixties and clear geometry.
What has been most challenging about the project?
– Finding a product design which at the same time takes up space that does not encroach on the students' degree projects, in communication and exhibition contexts. Then it's always an uphill battle to make it work with the budget and vision in school projects. However, we are proud to have managed to create many collaborations and find sponsors who believed in the project and contributed with support, craftsmanship and know-how. And of course finding time!
What lessons do you take with you from this project?
–That a design concept feels good from time, to breathe, and to grow. The form didn't land until quite late in the project, which we think has been beneficial. Simply, well spent time.
