Alumni interview | Almir Jasarevic, Visual Communication, 2021
What are you working on now?
-I work as a Junior Art Director at Futerra!
What does it mean/what are you allowed to do there?
-It means I'm responsible for all the visual pieces of the assignments I'm working on. Futerra works exclusively with sustainability communications, so it can be very varied, as different companies have come different ways in their journey to shift to a more sustainable business.
My tasks are therefore highly dependent on the project and client and can range from rebranding green-techs, to creating circular economy models, to developing concepts and campaigns that are in line with how far the client has come on their sustainability journey and ensuring that there is no greenwashing.
When you've done Visual Communication, you can often come out feeling like a swiss army knife and that's something I see as a big advantage - as more and more employers are demanding that you can do a bit of everything.
Almir Jasarevic
What's the most important thing you'll take away from Beckmans?
-"There are so many things that I've brought with me from Beckmans, but for my position in particular, I've had such a broad education and been able to try out so many different things. Because my tasks are so varied, that's one of the most important things I've learned during my studies. It makes me feel confident in a lot more tasks than just traditional graphic design, for example. When you've done Visual Communications, you can often come out feeling like a swiss army knife and that's something I see as a big advantage - as more and more employers are asking you to know a bit of everything.
